Convert Shoe Boutique Opening @ Berkeley, CA.
After an exhausting day at our day job, me and Lulu were excited to attend the VIP party opening to the new Convert shoe boutique in Berkeley CA. Walking into the store, we were greeted by Becca of Ruby Press PR, a champagne glass, and an entire room full of some beautiful shoes! Oh geez, shoes and wine?! Needless to say, me and Lulu’s exhaustion from work was no longer present. It was time to start snapping away for Lulu, for me to take a gander all the tasty footwear and for the both of us to meet all of these fashionistas and stylistas!
Convert shoe boutique is all about carrying labels that are eco-friendly, socially conscious, and locally established. They carry labels like Toms, Jeffrey Campbell, Civic Duty, Doc Martens, just to name a few. From the products all the way down to the store itself, Convert strives to promote being eco-conscious. The store itself is creatively displayed with recyclable such as cardboard shelves and those little styrofoam “S”‘s decorated in the front window. When I shop at places like Convert, I feel good about shopping here because I know that my carbon footprint is a lot less then if I was to shop at a big retailer. I also love to help out local designers, and Convert showcases local designers like Oaklandish. -Daisy
Oh, you know, just another girls night out for Daisy and I. Well, not quite, this was actually our first time attending a grand opening and we described it as “another dimension”. You should have seen us with our timid steps and puzzled faces asking questions to each other like, “what do we do now?”
That was the first 5 minutes because shortly after we were shaking hands and introducing ourselves left and right. Could it have been that liquid courage? Neh, everyone there was easy going which made it simple to create new friends and being encircled by the one thing women love most didn’t hurt. As always, it was great meeting new people and the shoes, Lord those SHOES, were to-die-for. Not only were the shoes stylish and eco-friendly but they literally weigh as much as diddly-squat. Overall, this event inspired both Daisy and I. It shall not be our last! -Lulu
We had a great time, and you can count on us both shopping regularly at Convert shoe boutique. 🙂 -D&L
March 8th, 2012- White Frog World Premier @ SF
Overall this event was unbelievable. For someone who had no idea what she was getting into, I had one of the most exhilarating nights of my life. After the Gala, we headed towards a lounge where we met the band Paperdoll.
Until next time,